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Digital

Digital delivers highly targeted engagement & creative flexibility

Digital advertising provides immediate visibility and high levels of engagement, making it an essential tool for enhancing brand recognition. The ability to directly attribute leads and sales makes digital integral to any marketing campaign looking to track ROI.

93% of the UK population used the internet in 2022

45M people engage with online content every week

3.5 hours per day spent online by average UK adult

5x increase in awareness for effective campaigns

A wide variety of creative and targeting options offers advertisers dynamic ways to reach their audiences, whilst ensuring marketing budgets are fully utilised. With constant advancements in technology and data analytics, advertisers can fine tune their campaigns for optimal performance and engagement.

Source: IAB/Newsworks

Digital options we plan & buy

Display

Most common form of digital advertising, appears on websites apps or social media platforms in various formats, such as banners, images, videos, or interactive content.

Designed to attract attention and generate engagement from users, often using targeting strategies to reach specific audiences based on demographics, interests, or behaviours.

Programmatic

A crucial tool for driving awareness and performance. Programmatic is method of buying and selling digital ad space using automated technology and data-driven processes, rather than traditional manual methods.

This approach leverages software and algorithms to purchase digital ad inventory in real-time, allowing advertisers to efficiently target specific audiences across various platforms.