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PPC (Pay-Per-Click)

PPC generates high-quality traffic & is extremely cost-effective

PPC refers to "pay-per-click" most commonly associated with Google Ads. This is an essential marketing tool that helps drive mid-funnel, or semi-qualified traffic to a business website using targeted keywords, and increased top-of-page presence.

93% of web experiences start with a search engine

65% of users click on PPC ads

4-6% average click-through-rate for Google Ads

75% users don't go past first page of results

Advertisers can control budget and accurately attribute campaign performance, this allows for efficient budget deployment and the ability to adjust levels of spend based on real-time data. Advertisers can test different ad formats, keywords, and landing pages to further help optimise performance.

Source: Techjury

PPC services we offer

Google Ads Management

We specialise in effectively managing, maintaining, and optimising our client's Google Ads campaigns. This encompasses search, display, and remarketing, we constantly monitor key performance, and make informed adjustments to ensure we are constantly maximising effectiveness and ROI.

Merchant Center

For Shopping campaigns, we provide guidance and implementation of best practices for Google Merchant Center, including optimising product titles and descriptions, as well as organising product categories to create a logical and efficient campaign structure.

Account Setup

We also provide account setup services that include conducting initial keyword research, organising campaign structure and bid strategies, and implementing conversion tracking through Google Tag Manager.