Radio

Radio is highly trusted & helps to amplify key messages

Radio is a powerhouse of any media schedule, allowing advertisers to drive high levels of cost-effective reach and frequency. Radio spans a multitude of different stations, offering a variety of contextual settings and audiences.

39.7M adults listen to commercial radio every week

89% of adults listen to radio every week

20.5 hours of live radio consumed weekly on average

14% of daily media consumed by adults is radio

Similar to TV, Radio helps to support other media channels, and can be used to target specific geo-locations. Radio also offers advertisers opportunities to access to more personal on-demand content such as podcasts and music services, where audiences are captive and highly engaged.

Source: Radiocentre

Radio options we plan & buy

Network Airtime

Traditional spot airtime, consists of major network and minor stations, airtime can be bought by region, audience, and across different day parts such as breakfast, or drive-time.

Radio Trading Desk

A highly cost-effective solution that allows advertisers access to inventory via a weekly auction. Schedules can be built around specific regions or postcodes enabling highly targeted campaigns. Brands can build pseudo national coverage at a fraction of the cost, and on a short-term basis.

Podcasts & Music Services

Offers highly contextual ad placement, some solutions offer a hybrid of audio and display advertising. Advertisers can choose by podcast topic, and can tailor their messaging for maximum impact and relevancy.