person holding smartphone taking video of a concert near stage with lights during nighttime

Social

Social enhances online visibility & helps build audience relationships

Social media provides advertisers unique opportunities for direct interaction, real-time feedback, and targeted messaging. This enables brands to build strong community connections, and amplify brand awareness.

53M active social media users in the UK

78% of the UK population has a social media account

110 minutes spent each day on social media

2.5x average ROI for social media campaigns

By leveraging direct engagement from a variety of different targeting options, across several different platforms, social media is also a valuable sales channel. Many platforms now include integrated shopping functionalities, allowing users to purchase products directly through posts or ads.

Source: Embryo

Social media we plan & buy

Facebook

Extensive user base that provide vast reach, offering a variety of formats, including images, videos, and carousel ads which can be displayed in feeds, stories and sidebars.

Instagram

Enables advertisers to create visually appealing ads, businesses can leverage Instagram's unique visual nature, making it ideal for showcasing products creatively, and capturing users' attention.

TikTok

The newest addition to the social media landscape, TikTok allows businesses to create engaging short-form video and interstitial ads. This is backed by a powerful algorithm that sources the most relevant audience. TikTok is fast becoming an audiovisual search engine for many.