TV

TV connects brands with their customers on an extensive scale

TV advertising is an exceptionally powerful channel for brand success, delivering both immediate and long-term results. It has the ability to make brands famous and offers a variety of paths to market, making it accessible to all.

89% of adult population reached every week by TV

13.2 average number of hours watched per week

70% campaigns deliver positive ROI after 3 months

54% boost to other media channels from TV

TV energises other media channels, enhancing the overall marketing efforts, and adding a multiplier effect to campaign ROI. Advancements in technology and data capabilities allow advertisers to leverage greater effectiveness and more acute targeting, making TV a vital medium for achieving impactful marketing success.

Source: Thinkbox

TV options we plan & buy

Linear

Traditional TV broadcasting channels, advertisers target specific audience segments, and pay to show their commercials during scheduled programming.

Addressable

Allows for more granular targeting, and gives advertisers the ability to show different ads to different households, even if they are watching the same programming. Enables greater focus on relevance and impact.

VOD

Broken down into Broadcaster VOD (BVOD) and Ad-Funded VOD (AVOD), helps to control frequency, and enhance reach of wider TV campaigns. Audiences have made a conscious decision to view On-Demand content leading to increased levels of engagement.